The Ad Council

Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture. The Ad Council is where Smokey Bear lives. The Ad Council saw that “A mind is a terrible thing to waste,” and reminded Americans that, “Friends don’t let friends drive drunk.”

Today, we continue to be the leading producer of public service advertisements in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness. We connect with Americans across ever-expanding communication channels to inspire, inform and save lives.

OUR MISSION

The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society.

OUR MODEL

A private, non-profit organization, the Ad Council focuses on approximately 50 national campaigns at a time, each sponsored by non-profit organizations or federal government agencies. 

We work with volunteer talent from leading advertising, media, social and digital communications agencies across the country. Leveraging donated ad space and airtime, we develop integrated public service communications programs to make sure our messages reach the widest audience and have the greatest impact.  

In total, Ad Council campaigns receive more than $1 billion in donated media annually. Our non-profit organizations and federal government agency partners typically receive 10 times the return on their investment through donated media placements.