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The Performance and Optimization Manager, is at the heart of our strategic direction, leading the charge in optimizing our consumer revenue streams. This exciting position offers the opportunity to collaborate closely with Project Management, Product, and Technology teams, overseeing enterprise-wide rollouts of innovative programs and systems.
You will refine intakes, prepare project status reports, and update leadership on launches and results. You will ensure best practices in landing page and creative testing, oversee native and web subscription unit optimization, including the paywall, and work closely with product teams on new consumer features and tracking enhancements.
Key Responsibilities
- A/B Testing Framework Development: Lead cross-departmental teams to develop and implement a robust framework for A/B testing initiatives, ensuring effective communication, timely results, and status updates.
- Product Requirements Refinement: Partner with stakeholders across Consumer to refine product requirements for new features and enhancements to subscription platforms on web and native.
- Consumer Experience Launches: Collaborate with Product Management, Product, Technology, and Enterprise Data Management teams to launch new Consumer experiences, focusing on the subscription purchase funnel.
- Cross-Functional Approval Facilitation: Facilitate Consumer approval on cross-functional items requiring sign-off.
- Status Communication: Maintain documentation and populate weekly reports to communicate the status of system updates, product launches, and new developments across the Consumer division.
- Quality Assurance and Performance Analysis (10%): Conduct quality assurance on new releases and utilize Looker Studio and Tableau to analyze performance and identify anomalies.
- Monitor onsite and app subscription unit and paywall efficacy.
- Other Duties: Perform other duties as assigned.
Accountabilities
- Collaboration: Work with cross-functional teams across business units to develop solutions for driving subscription growth and optimization efforts.
- KPI and Performance Metrics: Ensure KPIs and performance metrics are clearly articulated, circulated among growth teams, and visible to leadership.
- Test Plan Development: Develop high-quality test plans to support subscription growth and sales optimization.
- Communication and Presentation: Communicate and present materials that articulate test results to internal and external stakeholders as required.
Requirements
- Education/Certification: Requires a BA/BS degree in a related field.
- Experience: 3+ years of digital optimization and performance management in a B2C or B2B environment or 5+ years of relevant experience.
- Specialized Knowledge: Above-average communication skills, effective troubleshooting, organizational and time-management abilities, and experience working with web and native technical teams.
- Universal Skills and Traits: Detail-oriented, analytical, proactive decision-making in a fast-paced environment, strong communication and collaboration skills, proven partner management skills, ability to work independently while contributing to a team, and a disposition to support a community of diverse perspectives and cultures in an inclusive environment.
- Technology/Equipment Expertise: Understanding of subscription marketing, effective communication and presentation skills, proficiency in Microsoft Office Suite with a strong focus on Excel, and ability to utilize data visualization tools such as Looker Studio and Tableau.
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The annualized base salary for this role will range between $70,000 and $85,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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Gannett
Jun 01, 2025