Marketing Strategist

Under the supervision of the Senior Director of Marketing and Communications, the Marketing Strategist (Strategist) will be responsible for implementing strategies to drive awareness and engagement to CWSL content on a variety of platforms including web and social media. This position will collaborate with the marketing team to ensure successful implementation of campaigns and initiatives while monitoring performance metrics and offering solutions to make improvements.

The Strategist will act as project manager to coordinate and organize marketing efforts. This position will be responsible for updating website content as requested to ensure user-friendliness, brand alignment, and optimal SEO performance.

Primary Responsibilities (includes but not limited to):

• Marcom Project Management
  1. Proactively maintain content calendar and content production schedules.
  2. Coordinate and manage service requests, including monitoring and assigning incoming requests.
  3. Assist team with completing requests, and cross train to support members on the team.
  4. Maintain and update tracking of project assignments/deliverables.
  5. Attend creative brainstorms to track assignments and contribute creative ideas.
  6. Coordinate and manage email marketing campaigns, including list segmentation, scheduling, and reporting.
  7. Collaborate with cross-functional teams, including design and content teams, to ensure consistent branding and messaging.
  8. Create and maintain all project backup, status reports, purchase orders, estimates, and schedules.
• Website & SEO Management
  1. Oversee website updates to ensure user-friendliness, brand alignment, and optimal SEO performance.
  2. Develop and implement website maintenance guidelines.
  3. Track and improve website traffic, search engine rankings, and conversion rates.
  4. Review content for relevant and robust current content.
  5. Manage the Google Business profile to enhance local visibility.
• Administrative Support
  1. Assist with budget administration. Monitor actual vs. budgeted costs.
  2. Lead team meetings; draft agendas, communicate with team, update the agenda, take notes, etc.
  3. Maintain policies and procedure manuals.
  4. Oversee IT Contracts.
  5. Manage the administration of department databases; train staff, create procedural manuals, assist with setting policy.
• Marketing Analytics & Reporting
  1. Monitor and report on key performance metrics for all marketing activities, including social media, email newsletters, paid advertising, and website content.
  2. Use analytics tools to measure engagement, traffic, conversions, and ROI, providing actionable insights for future campaigns.
  3. Monitor, measure, and analyze campaign performance metrics, online activity data and market research findings on a regular basis with the ability to immediately identify and react to changes.
  4. Compile monthly reports on marketing performance and share recommendations for optimization.
  5. Work with content specialist to implement changes to optimize results.

Minimum Qualifications:

• Bachelors' Degree
• 5-7 years of progressively responsible experience in traditional and/or digital marketing.
• Experience writing, editing, tracking, and measuring results from marketing campaigns required.
• 3+ years of experience with front end development required, some back-end knowledge preferred.
• Familiarity with CSS and JavaScript is required; knowledge of HTML is a plus.
• Experience with website development and maintenance.
• Experience with website administration (training, CMS administration)

Compensation: $90,000.00 - $105,000.00 Annual Salary

Factors in determining the appropriate compensation for this role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The higher end of the range will be considered for well qualified candidates. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the law school reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the law school anticipates paying for this position, based on internal equity and budget.

The law school offers competitive benefits for eligible employees, including, but not limited to:

• Generous employer contribution for Medical, Dental and Vision Insurance (depending on which plan/level the employee elects).
• 403 (b) Employer Retirement contribution of 8% (up to 8k per year) Fully and immediately vested.
• Company Paid Life and AD&D Insurance.
• Paid Long-Term Disability Insurance.
• Flexible Spending Plan.
• Reduced Summer Work Schedule (paid).
• Paid Winter Break (week of x-mas through new year)
• Additional 10+ Paid Holidays
• Accrued Paid Time Off
• Wellness Programs

Perks:

• Little Italy/Downtown location for convenient access to great restaurants and after-hour activities.
• Free on-campus parking facilities provided.
• Employee engagement events are held both virtually and on-campus.
• On-Campus Convenience Store.
• Complimentary bottomless Specialty Coffee.
• Use of on-campus Law Library facilities.

APPLY NOW

Complete an application through the CWSL Career Center website at https://workforcenow.adp.com/jobs/apply/posting.html?client=35y2n&ccId=19000101_000001&type=MP&lang=en_US or visit our website at CWSL.edu and search Current Job Openings.

About us:

Established in 1924, CWSL is an ABA accredited and AALS member, non-profit law school located in downtown San Diego, California. CWSL has the distinction of being San Diego’s oldest law school. CWSL is the recipient of numerous community service awards, including the State Bar of California President’s Pro Bono Service Award, and the federal government’s President’s Higher Education Community Service Honor Roll. The law school is also home to numerous outstanding programs, including the Innocence and Justice Clinic, Community Law Project, and New Media Rights Program. The faculty are dedicated to teaching, research, and service to the community. Detailed information is available at https://www.cwsl.edu/

California Western School of Law is committed to using the law to prevent and solve human and societal problems. In conjunction with our mission - to train ethical, competent, and compassionate lawyers, representative of our diverse society and equipped to use the law effectively and creatively on behalf of all members of society - we value a rich diversity among our students, alumni, faculty, and staff, as well as in the larger communities of which we are a part.

The law school is an Equal Opportunity Employer dedicated to excellence through diversity. The law school provides reasonable accommodations to qualified applicants with disabilities upon request.

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