Director, Digital Media Specialists

Gannett Media Solutions is seeking a Director, Digital Media Specialist role to report to the President of Gannett Media Solutions who will be primarily responsible for the day-to-day management of digital specialists, focused on defining strategy and driving success for top brands across digital media platforms. In this role, you will act as an advisor and investigator, understanding the clients' business goals, analyzing current campaigns, the results, the set up, and recommending modifications and appropriate capabilities and implementation skillsets needed to help achieve set benchmarks while coaching a team of specialists. This role will take an active role in our pre-sales and post-sales process for top accounts in making initial client recommendations prior to onboarding and ensuring proper execution and fulfilment post-sale. The role we play is significant and we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.

Are you in? Come talk to us, we would love to tell you more!

About the job:

The Director of Media Specialists develops and maintains relationships with customers and works to grow the business through strong retention and process improvements across varying digital media products while managing a team of specialists.

• Discovery
• Implementation
• Optimization
• Results
• Continuous Process Improvement

Leveraging our in-house reporting dashboards, you team will identify and select campaigns to review based on shortfalls you see from established client expectations. In other circumstances, cases will come directly to you from our Sales and Brand Management team, soliciting your advice on recommendations to correct campaign performance. Some brands will be existing, while new, large brands will be also folded in as they are closed by our sales team(s). Our brands today are primarily focused on SEM, Social Media and E-Commerce you will work to ensure that these tactics are delivering stellar results across each brand and account within the brand, while helping to partner with your specialists in order to make strategic recommendations on how to diversify their approach through optimization and campaign management efforts.

Whether helping implement the changes directly or delegating tasks to specialists attached to the brands, you will be accountable for ensuring implementation is completed correctly. From there, continuous optimization will occur with consistent reviews that you will conduct leveraging reporting tools to help tell the story to clients and internal and external stakeholders.

This is a management role with direct reports and will own the strategic elements of the go-to-market strategies of the team, process improvements, talent acquisition of new team members and communicating improvements and needs to internal leadership.

Expectations:

You must have applied experience in SEM at an expert level, with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon. You should also have a cross-section of skills spanning:

• Advertising Strategy
• Project Management
• Technology
• Attention to detail
• Consumer Insights
• Analytics
• Implementation of Data -Driven Decisions
• Social Ads Management
• Social Media Management
• E-Commerce Strategies

Responsibilities:

Day-to-Day:

• Develop and execute effective digital paid media strategies that align with clients' goals and objectives.
• Manage a team of digital media specialists who focus on search, social, and e-commerce strategies.
• Oversee processes and process improvements for our digital specialists team.
• Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
• Conduct competitive analysis to identify opportunities and threats in the digital marketing landscape.
• Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
• Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives.
• Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients' digital media performance.

Product:

• Evolving Digital Marketing Landscape - Stay abreast of new and evolving digital marketing concepts, specifically related to Search, Social and other trending digital marketing tactics and develop and facilitate training sessions for team members to understand the evolving digital marketing concepts.
• Help to advise, even construct, Search and Social proposals for new brands/RFPs or through the identified gaps in existing campaigns.

Key Qualifications:

• Creative thinker with strong time management and organizational skills with exceptional attention to detail.
• Ability to lead the discussions related to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviews or save efforts.
• Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs.
• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
• 5+ years of hands-on SEM optimization experience - building PPC campaigns from the ground up. and managing them directly - with in-depth knowledge of Google Ad Platform.
• 5+ years managing digital media, digital operations or project management teams.
• Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/search concepts.
• Expert knowledge and understanding of SEM, with advanced knowledge search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends.
• Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising "story" from metrics.
• Ability to distill information within Microsoft Excel.

Performance Measurements Include (but are not limited to):

• Ability to connect professionally with other teams to ensure smooth and on-time deliverables.
• Ability to drive urgency with internal teams to meet & exceed external client commitments.
• Ability to identify product diversification, revenue retention and expansion opportunities.
• Ability to make recommendations and facilitate remediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands).
• Ability to lead and manage a team of specialists.
• Ability to retain and grow customers.

#LI-REMOTE

#LOCAL iQ

#LI-LL

The annualized base salary for this role will range between $80,000 and $125,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

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