Posting Details
Posting Details
Posting Number |
S13272P |
Working Title |
Assistant Director of Marketing and Content Strategy |
Department |
Franklin-Deans Office Admin |
About the University of Georgia |
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education
(https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education.
UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton.
UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine. |
About the College/Unit/Department |
Franklin College of Arts and Sciences is the heart of the University of Georgia's learning environment, advancing new knowledge, research, scholarship and creative output by faculty, students, and staff in more than 80-degree programs across 40+ units. |
College/Unit/Department website |
https://www.franklin.uga.edu/ |
Posting Type |
External |
Retirement Plan |
TRS or ORP |
Employment Type |
Employee |
Benefits Eligibility |
Benefits Eligible |
Full/Part time |
Full Time |
Work Schedule |
|
Additional Schedule Information |
M-F, 8am-5pm; Occasional evening or weekend work may be required. |
Advertised Salary |
Commensurate with Experience, not to exceed $71,000 |
Posting Date |
02/18/2025 |
Open until filled |
Yes |
Closing Date |
|
Proposed Starting Date |
03/31/2025 |
Special Instructions to Applicants |
|
Location of Vacancy |
Athens Area |
EEO Policy Statement |
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu). |
USG Core Values Statement |
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our
USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each
USG community member is responsible for demonstrating and upholding these standards. More details on the
USG Statement of Core Values and Code of Conduct are available in
USG Board Policy 8.2.18.1.2 and can be found online at
https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally,
USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at
https://www.usg.edu/policymanual/section6/C2653. |
Position Information
Classification Title |
Marketing/Public Relations Professional |
FLSA |
Exempt |
FTE |
1.0 |
Minimum Qualifications |
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications. |
Preferred Qualifications |
- Master Degree in Marketing, Journalism, or related field with 5+ years of relevant experience
- Agency and/or Higher education experience preferred
|
Position Summary |
The Franklin College of Arts and Sciences seeks a highly creative, detail-oriented and dynamic individual to grow and enhance its marketing and content strategy in an inaugural role. Reporting to the Executive Director of Marketing and Communications, the Assistant Director of Marketing and Content Strategy will be instrumental in executing the college's multichannel marketing strategy. This role requires a highly organized individual with superior project management skills who has both a strategic and creative mindset. The Director of Marketing and Content Strategy at Franklin College will lead the Marketing and Content teams, shaping its narrative and driving initiatives to enhance brand awareness and stakeholder engagement.
The Assistant Director of Marketing and Content Strategy will oversee the implementation of strategic campaigns across various external and internal channels, ensuring that projects are completed from inception to delivery. The ideal candidate will be adept in advertising, digital marketing,
SEO,
SEM, data analysis, channel-specific strategies, and content creation, with a strong focus on enhancing brand engagement and recognition. This position is responsible for developing and executing a plan to support the College's strategic marketing efforts.
The Assistant Director of Marketing and Content Strategy will be responsible for developing a strategic Content Management System across the College. This process will cultivate, create and leverage content across channels to showcase and amplify the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College.
In this role you will be building new processes and will use best practices and trends in marketing, be a visible and engage member of the campus community, possess excellent marketing skills along with strong writing and communications skills, be able to work both independently and collaboratively and understand how to build and engage our various audiences. The Director of Marketing and Content Strategy works collaboratively with marketing colleagues, department members, faculty, students, alums, corporate sponsors and more to develop marketing initiatives that inform, inspire and educate internal and external audiences.
Key Responsibilities:
* Content Management and Curation
* Strategic Campaign Execution
* Project Management
* Innovative Strategy Development
* Content Management
* Campaign Execution
* Website
* Campus/Vendor Collaboration
* Data Management and Analysis
* Stakeholder Engagement
* Market Trends and Best Practices
* Manage Staff |
Knowledge, Skills, Abilities and/or Competencies |
Skills, Knowledge & Abilities:
- Bachelor's degree with 5 or more years of work experience including strong leadership skills with at least 3 years of experience managing full-time staff and contractors/vendors
- Knowledge of content management systems (CMS) and digital marketing tools including CRM, SEO, social platforms, project management software, etc.
- Proven success in developing and implementing comprehensive marketing campaigns, with a solid background in marketing from an agency or large, complex organization
- Ability to write and edit effectively for a range of audiences and communication products. Success in elevating brand profiles and creating compelling content
- Proven ability to monitor and respond to trends that affect an organization's strategic vision.
- Excellent proofreading and editing skills, with a thorough understanding of multimedia design principles
- Experience using AI in support of marketing efforts
- Experience using metrics and data to evaluate and guide marketing efforts
- Creative, strategic, and analytical thinker with keen attention to detail with project management skills
- Outstanding interpersonal skills, cultural sensitivity, and the ability to collaborate effectively with a variety of groups, including students, staff, alumni, faculty and administrators
- Highly self-driven with excellent problem-solving and time management capabilities.
- Ability to thrive under tight deadlines while managing multiple tasks simultaneously
- Effective team player in fast-paced environments
|
Physical Demands |
Physical Demands
- Sit or stand long periods of time
- Some evening and weekend requirements
- Lift up to 50 lbs.
- Occasional travel
|
Is driving a responsibility of this position? |
No |
Is this a Position of Trust? |
Yes |
Does this position have operation, access, or control of financial resources? |
No |
Does this position require a P-Card? |
No |
Is having a P-Card an essential function of this position? |
No |
Does this position have direct interaction or care of children under the age of 18 or direct patient care? |
No |
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) |
Yes |
Credit and P-Card policy |
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the
UGA Credit Background Check website. |
Background Investigation Policy |
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the
UGA Background Check website. |
Duties/Responsibilities
Duties/Responsibilities |
Marketing, Content Management and Process Development
- Develop strategic, centralized content curation and dissemination process for the College aimed at engaging and reaching internal and external audiences in alignment with the College's brand and strategic goals. This role will guide the distribution of content across various owned, earned and paid channels, ensuring it aligns with and enhances the Franklin brand and strategic goals. With the Digital Marketing and Social Media Specialist, the position will oversee and contribute to the creation of compelling content across various channels, ensuring consistency and quality.
- Develop and execute high-level marketing campaigns across multiple owned, earned, paid and shared channels, ensuring alignment with the overall communications and marketing strategy of the College. Analyze and contribute to external messaging, ensuring all content is on-brand, high quality, and adheres to the strategic content calendar.
- Lead projects from conception to completion, collaborating with a range of stakeholder including marcom team members, agencies, technical experts, other key staff, faculty and students. Determine sustainable and effective ways to work with divisions and departments across the College to help them build high-quality, target, on-brand efforts to reach their specific needs within the College's overall marketing strategy. Ensure successful, deadline-driven campaign execution. Right-size projects based on marketing strategies and the content calendar to ensure alignment and effective resource allocation. Explore technology that could be utilized to enhance Project Management.
- Proactively brainstorm and implement innovative marketing ideas and strategies to increase engagement and brand recognition. Build creative briefs, marketing plans and other guiding documents that set the goals, objectives and measurement metrics for each campaign/project that outline and track a clear set of deliverables. Engage outside agencies/freelancers as needed to support efforts. Provide expert marketing guidance to develop and advance the College's strategic vision, with a focus on increasing brand awareness and supporting fundraising efforts.
|
Percentage of time |
50 |
Duties/Responsibilities |
Communication with stakeholders
- Lead development of website content to enhance amplification of the College's initiatives and engagement across multiple audiences.
- Partner across the College, across campus with colleagues and with vendors/agencies to build marketing campaigns as well as on-going processes to sustain marketing efforts. Collaborate with agencies, faculty, staff and students across campus to develop and implement marketing plan. Ability to work collaboratively across diverse teams with the ability to coordinate and integrate efforts and ability to lead individuals who are not direct reports.
- Build and manage data capture mechanisms, conduct routine analysis, and provide actionable insights to drive decision-making, optimize marketing strategies and improve performance. Deliver robust insights to inform strategic decisions and optimize campaign effectiveness. Collaborate with the College's web team to analyze search traffic. Guide colleagues on effective SEO strategies to enhance content visibility and performance.
- Build and maintain strong relationships with stakeholders, ensuring effective communication and collaboration. Work closely with various departments and other stakeholders to align marketing strategies with the College and University goals and address any emerging needs or challenges.
|
Percentage of time |
20 |
Duties/Responsibilities |
Supervision of Staff
- Manage staff to ensure priorities and work effort is effectively and efficiently employed. Provide coaching , guidance, and mentorship to direct reports. Foster professional growth and development within the team, ensuring a supportive and effective working environment. Manage employees in accordance with all HR policies, procedures, and guidelines. Ensure compliance with UGA and Franklin College standards and practices. Share knowledge, information, and expertise with the team. Facilitate effective communication of issues and encourage strong working relationships with other functions and teams.
|
Percentage of time |
10 |
Duties/Responsibilities |
Project management and industry trends
- Stay current with marketing best practices and industry innovations, bringing fresh ideas to enhance marketing efforts.
|
Percentage of time |
10 |
|