Director, Product Marketing

Adobe Inc.
United States, California, San Francisco
Feb 14, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity We're looking for a product marketing leader to lead outbound product marketing for our K12 business. We have an opportunity to massively grow the number of teachers and students around the world who use our solutions to bring creativity into the classroom. You will lead a team of product marketers to define our customer journeys, channels, and the marketing strategies we need to drive awareness and consideration, enable our sales team, promote engagement with new features and services, and retain our users. What You'll Do Create the outbound marketing strategy for Adobe Express for K12 Drive the go to market plan for Back to School Enable the sales team Develop compelling content that connects with distinct audiences and showcases product value and user experiences. Develop a comprehensive event strategy. Work closely with the community team to enable community influencers and ambassadors Unlock new marketing channels and optimize existing channels. What You'll Need Minimum 15+ years' experience in product marketing, marketing, or go-to-market roles Product marketing experience in the creative fields and/or education and passion for the K12 mission Strategic problem solver who can turn ideas into action and outcomes Excellent written and verbal communication skills, and attention to detail. Proven track record for growing new and existing businesses and building strong cross-company relationships with multi-discipline stakeholders and senior executives. Exceptional leadership skills and community building; thrives working across highly-matrixed organizations with strong ability to influence senior decision makers Entrepreneurial leader who can manage multiple projects and drive measurable results in ambiguous and changing environments, along phenomenal listening skills and team work. Highly skilled presenting in a concise, effective and influential manner to a variety of audiences, including senior executives, customers, media and industry analysts on a regular basis. Track record for developing audience-minded content that drives desired outcomes via modern mediums. Ability to assess the competition and drive perception-shifting efforts that differentiate Adobe in credible, compelling ways. BS/BA degree Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 -- $302,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.