Development Editor/Content Creator, Home

Gannett and
USA TODAY/usatoday.com is seeking an experienced development editor to drive growth and development of revenue through strategic affiliate content.

This role will produce audience-focused home services content that aligns with our editorial strategy and fulfillsstrategic partnership needs. The content will also supportevents, sponsorships, monetizationand native advertising. The content's primary focus will be best-in-class home services (e.g., lawn care, pest control, plumbing, painting, tree removal, moving, auto shipping, storage, home inspection, real estate appraisal, real estate legal services and like services), home improvement (flooring, windows, contractors, roofing, gutters, garage siding, HVAC, kitchen/bath/interior/exterior remodeling, home/auto warranty, home restoration), home technology installation and/or repair (solar, solar batteries, EV charging, deregulated power, home security), as well as broadband technology (hardware and equipment), including internet, telephony and telecom services.

This editor will work closely with the Content Monetization Team to identifycontent opportunities to grow revenue and the USAT audience, while also optimizingexisting content for increased performance. Main duties include recommending and executing new contentstrategies, supervisingand maintainingexisting editorial projects and overseeing and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an innovator and eager collaborator with partners across the Gannett organization, leveragingaudience to drive revenue and boost engagement.

This role will report to the Director, Strategic Portfolio Businesses.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

• Work with Director, Strategic Portfolio Businesses to develop and implement revenue-focused content strategies.
• Write, update and maintain original content as assigned by the Director, Strategic Portfolio Businesses.
• Produce high-quality content ideas that are engaging and timely.
• Create and/or source content to support viral/trending and revenue initiatives.
• May attend daily newsroom meetings to plan and assign coverage for the day.
• Understands digital commerce and affiliate-related content, how to frame it for social engagement and how to measure or estimate its success.
• Oversee, edit and approve content submitted by freelancers and in-house writers.
• Assign, write, and edit content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
• Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
• Produce short trending and viral videos, using provided tools, as assigned.
• Apply best practices to new editorial,including revenue optimization to other existing editorial efforts.
• Assist with content and coordinate with key partners.
• Communicate with and actively engage editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.
• Audience: Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.

Requirements:

• Bachelor's degree in journalism or a related field or equivalent combination of education and experience.
• At least four years of professional experience on an editorial team or in a newsroom.
• Experience editing and/or creating content in a deadline-driven environment, with knowledge of home services and home improvement preferred.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

#Newsgnt

#LI-NC1

#LI-Remote

The annualized base salary for this role will range between $68,000 and $93,150. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

recblid 97tjl84ycanc3hyo2w0eri0uj6haow