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The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette . The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan and communicate results to the news and corporate teams.
- Head of subscription sales and engagement for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.
- Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM .
- Must be able to work in the Milwaukee office 60% of the time or as directed by the key manager .
Base Salary: $105,000 - $12 0 ,000
Key Responsibilities:
- Strategic Collaborative Planner
- Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette
- Develop sales and engagement strategic plans including the audience roadmap to drive revenue
- Work with news teams to incorporate high-performing and trending content into marketing plans
- Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
- Be present on-site at key meetings
- Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
- Ensure website and ads are functioning as expected for both print and digital subscriptions
- Create and launch in-app campaigns to drive subscriptions or improve engagement
- Communicate results with key stakeholders
- Respond to changing trends internally and externally
- Understand the competitive landscape in the market and factors that are impacting growth
- Adhere to all pricing strategies as defined by Local Revenue and Planning
- Connect with social, search, and email teams to stay abreast of most trends and best practices
- Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
Work With Enterprise Team to Optimize Results:
- Participate proactively in developing and maintaining standards , tools, and best practices
- Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
- Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
- Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Education/Certification Requirements
- 5+ years of sales and marketing experience
- 2+ years of subscription sales experience
Experience Required
- Must be a dynamic leader with a proven track record of evaluating , identifying , and executing strategic opportunities
- Demonstrated experience collaborating with cross-functional teams
- History of delivering results and implementing change
Specialized Knowledge Required
- Strategic marketing planner
- Ability to derive actionable insights from social media metrics and marketing data
- Knowledge and understanding of technology, search, new trends, and the latest in social media features
Universal Skills
- Self-motivated and capable of managing multiple priorities and tasks
- Team player with the ability to work within a multi-tiered environment
- Excellent interpersonal skills, and ability to work with diverse personality types
- Creative and efficient in proposing solutions to time-critical opportunities
- Ability to multi-task and thrive under pressure and deadlines
Technology Expertise or Proficiency
- Proficient with Microsoft Office, Project Management tools
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Gannett
Nov 01, 2024